Singapore is an emerging market in the fashion industry. By the end of this year, the fashion segment was projected to reach $1.76bn and have an expected revenue growth rate of 16.39%, skyrocketing the revenue to $3.76bn by 2027 (Statista, 2022). Not only is the market doing exceptionally well, but it is doing well for … More Singapore merges fashion and sustainability
There has been a rise in smart homes over the years and this only seems to be growing. According to Oberlo, it is projected that 64.1 million houses will be using smart devices by 2025. What is the hype? Smart Homes Home owners with smart homes use internet connected devices for remote monitoring and to … More Are Smart Homes Taking Over?
Here I will be discussing different elements of the fashion industry in the eyes of the consumer. Be sure to follow this blog to get notifications about my new posts!
You are never fully dressed until you have an accessorized outfit. The skinny scarf has got you covered. When I wear a silk scarf I never feel so definitely like a woman, a beautiful woman. Audrey Hepburn The most common accessories may be gold hoops, a pair or loafers, or a leather handbag. However, there … More Timeless Twilly Skinny Scarf
Tradition has been a fundamental part of fashion and has seen a modern shift over the past century. In aspects of the bridal industry, for example, styles are no longer staying traditional for the bride. Women are adopting new styles for their memorable day that do not fit the norms. What is tradition? Encyclopedia.com defines … More Bridal Traditions Take a Turn
What do luxury brands like Tesla, BMW, Hermes, and Tommy Hilfiger have in common? They all have vegan diets. Okay not actually, but they have ditched animal leather to a more sustainable and cruelty-free material – vegan leather. What is vegan leather? With giants in the industry acknowledging the detrimental affects animal leather has on … More Rise of Vegan Leather
Knowing the Environmental Affects of Manufacturing from Our Favorite Brands With consumers becoming more knowledgeable about the damaging effects of fashion on the environment, companies have begun to adopt methods to reduce the carbon footprint and negative effects on the environment. Specifically companies have looked into the textile manufacturing methods and ways to innovate the … More Your Purchase, Your Future
There are many dynamics of fashion that affect the purchasing decisions of consumers. Adopting fashion trends from those who hold higher social power is the popular assumption of how trends start. However, several long last trends came from a theory of fashion named the upward-flow theory. This gives credits to the working class for their … More Flannel Frenzy: From Lumbermen to Luxury
Lululemon tuning into the psychological environmental factors of consumers. “To elevate the world by unleashing the full potential within every one of us.” Lululemon: Mission Statement | Vision | Values | Strategy (2022) – Here is Everything You Need to Know! What goes through a consumer’s mind when reading this mantra? This empowering phrase sheds … More Being Fit or Fitting in?
Gabriella Marinelli 